{"id":14996,"date":"2026-01-09T18:40:37","date_gmt":"2026-01-09T15:40:37","guid":{"rendered":"https:\/\/teaduspark.ee\/startup-day-xr-2-0-emerging-potential-after-the-hype-collapse\/"},"modified":"2026-01-09T18:50:39","modified_gmt":"2026-01-09T15:50:39","slug":"startup-day-xr-2-0-emerging-potential-after-the-hype-collapse","status":"publish","type":"post","link":"https:\/\/teaduspark.ee\/en\/startup-day-xr-2-0-emerging-potential-after-the-hype-collapse\/","title":{"rendered":"(sTARTUp Day) XR 2.0: Emerging Potential After the Hype Collapse"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14986 size-full\" src=\"https:\/\/teaduspark.ee\/wp-content\/uploads\/2026\/01\/TTP-korvalurr22-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1347\" srcset=\"https:\/\/teaduspark.ee\/wp-content\/uploads\/2026\/01\/TTP-korvalurr22-scaled.jpg 2560w, https:\/\/teaduspark.ee\/wp-content\/uploads\/2026\/01\/TTP-korvalurr22-300x158.jpg 300w, https:\/\/teaduspark.ee\/wp-content\/uploads\/2026\/01\/TTP-korvalurr22-1024x539.jpg 1024w, https:\/\/teaduspark.ee\/wp-content\/uploads\/2026\/01\/TTP-korvalurr22-768x404.jpg 768w, https:\/\/teaduspark.ee\/wp-content\/uploads\/2026\/01\/TTP-korvalurr22-1536x808.jpg 1536w, https:\/\/teaduspark.ee\/wp-content\/uploads\/2026\/01\/TTP-korvalurr22-2048x1078.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"80\" data-end=\"127\"><strong data-start=\"80\" data-end=\"127\">sTARTUp Day, Friday, 30.01 at 12 side-events room<\/strong><\/p>\n<p data-start=\"129\" data-end=\"191\"><strong>XR 2.0: Emerging Potential After the Hype Collapse<\/strong><\/p>\n<p data-start=\"193\" data-end=\"533\">With the hype now behind us, XR is entering a more grounded and opportunity-rich phase. Daniel Torbj\u00f6rnsson (Swedish Game Industry) moderates a discussion with investors and XR visionaries on what the market correction has revealed, where real value is emerging, and how XR\u2019s next chapter is taking shape. <\/p>\n<p data-start=\"193\" data-end=\"533\">\n<p data-start=\"193\" data-end=\"533\"><strong>Speakers:<\/strong><\/p>\n<p data-start=\"535\" data-end=\"1018\"><strong data-start=\"535\" data-end=\"551\">Lilit Palmar<\/strong><br data-start=\"551\" data-end=\"554\">Maru VR co-founder and CEO<br data-start=\"586\" data-end=\"589\"><br data-start=\"611\" data-end=\"614\">Lilit Palmar is the Co-Founder and CEO of Maru VR, an experienced VR game studio with eight years in the field and over 40 completed projects. Maru VR created Bootstrap Island, one of Steam\u2019s top-selling VR titles, winner of Estonia\u2019s 2024 Game of the Year and recently announced for PlayStation VR2. She leads the company\u2019s strategy, marketing, and financing.    <\/p>\n<p data-start=\"1020\" data-end=\"1500\"><strong data-start=\"1020\" data-end=\"1033\">M\u00e4rt Lume<\/strong><br data-start=\"1033\" data-end=\"1036\">Estonian Virtual and Augmented Reality Association Board Chairman<br data-start=\"1101\" data-end=\"1104\"><br data-start=\"1122\" data-end=\"1125\">M\u00e4rt Lume is an entrepreneur, game designer, and education investor. He was the first employee of Glitch, whose side project became Slack, one of the major startup success stories of the 2010s. He now works as Product Manager at the AI Leap initiative, focusing on education innovation, and is active in XR through EEVR and Futuclass boards.   <\/p>\n<p data-start=\"1502\" data-end=\"1969\"><strong data-start=\"1502\" data-end=\"1525\">Daniel Torbj\u00f6rnsson<\/strong><br data-start=\"1525\" data-end=\"1528\">Swedish Games Industry Association Head of Skills and Growth<br data-start=\"1586\" data-end=\"1589\"><br data-start=\"1617\" data-end=\"1620\">Daniel Torbj\u00f6rnsson is in charge of education, growth and international projects at Dataspelsbranschen (Swedish Games Industry Association). Daniel first joined the industry as a QA-tester in 1999, and has worked in development, licensing, publishing, business development and education before joining the Swedish Games Industry in 2024   .<\/p>\n<p data-start=\"1971\" data-end=\"2550\"><strong data-start=\"1971\" data-end=\"1987\">Oskar Burman<\/strong><br data-start=\"1987\" data-end=\"1990\">CEO of Fast Travel Games<br data-start=\"2017\" data-end=\"2020\"><br data-start=\"2052\" data-end=\"2055\">Oskar is a CEO &amp; Co-founder of VR games developer &amp; publisher, Fast Travel Games. 2012. In 2012, Oskar launched the Stockholm office of Rovio as General Manager, where he grew the team from the ground up and created one of the company&#8217;s most successful franchise games, Angry Birds 2. But, Oskar is no stranger to gaming successes. He has also served as a Studio Manager at Avalanche Studios (The Just Cause series) and former head of Easy Studios (creators of F2P Battlefield games), an EA-owned online studio focusing on shooters. Oskar has also over the years served on many gaming company boards such as Coffee Stain (Goat Simulator, Satisfactory) and Thunderful (Steamworld, Lost in Random).  <\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; sTARTUp Day, Friday, 30.01 at 12 side-events room XR 2.0: Emerging Potential After the Hype Collapse With the hype now behind us, XR is entering a more grounded and opportunity-rich phase. Daniel Torbj\u00f6rnsson (Swedish Game Industry) moderates a discussion with investors and XR visionaries on what the market correction has revealed, where real [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[194],"tags":[],"class_list":["post-14996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/posts\/14996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/comments?post=14996"}],"version-history":[{"count":1,"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/posts\/14996\/revisions"}],"predecessor-version":[{"id":14997,"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/posts\/14996\/revisions\/14997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/media\/14987"}],"wp:attachment":[{"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/media?parent=14996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/categories?post=14996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teaduspark.ee\/en\/wp-json\/wp\/v2\/tags?post=14996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}