Startup Story: Aerefy x Sparkup Incubator

Aerefy – Smarter Ventilation, Better Indoor Air, Lower Energy Use

Aerefy is an Estonian startup that makes ventilation intelligent by adapting it in real time to room usage and actual needs. Our solution increases building energy efficiency by up to 35% while also improving indoor air quality and overall comfort.

The company was founded by a team with extensive experience in technology, IT, and engineering:

  • Ivo has a background in founding and managing technology companies (Ridango, Telegrupp).

  • Juhan brings years of experience from the ICT sector (Microlink, Telia, Netcenter).

  • Tiit is an electronics and IT engineer (Microlink, Telia, Netcenter).

  • Lauri is a software engineer with experience from Cleveron, Danfoss, and Vool.

1. What inspired you to start this company?
I saw how much energy buildings consume and realized there was an opportunity to reduce that while improving air quality. The idea was born out of a personal need as I was managing my own buildings.

2. How did the incubation program help you grow?
It helped us tremendously—it felt like we got wings. Mentors, workshops, and the community played a huge role in supporting our growth.

3. What were the biggest challenges during the program, and how did you overcome them?
We lacked some specific knowledge and financial resources. We overcame these obstacles by involving the right people and actively participating in training opportunities.

4. What are your future plans?
We’re now in the final phase of developing our first product and beginning the sales process. At the same time, we’re expanding our range of products and services.

5. What advice would you give to future participants of an incubation program?
Never lose sight of your goals and your “why.” Remind yourself every day who you’re doing this for and why it matters. There’s no better feeling than waking up with a spark in your eye, ready to build something extraordinary. Stay focused on solutions!

6. Would you recommend the incubator to a friend?
Absolutely! I recommend the Sparkup Incubator to anyone ready to bring their idea to life. It’s a truly supportive environment filled with knowledge, community, and practical help. No question was ever too big—everything moved at lightning speed with the help of Tartu Science Park.

Check out their website: https://aerefy.com/et/aerefy-eesti/