Brand and Media of Sparkup Tartu Science Park
Sparkup’s visual identity supports our mission to create an environment that fosters innovation, collaboration, and growth. Our brand is flexible, practical, and thoughtfully designed – just like the system we build and maintain together.
Media
If you’re looking for a comment, interview, or expert opinion from a scientist, deep tech entrepreneur, or early-stage tech business specialist, please get in touch with our Marketing Manager. We’ll help you connect with the most relevant expert for your topic and ensure a smooth and quick process.
Contact:
Riin Lisett Neiland, Tartu Science Park Marketing Manager
+372 59086451 riin.lisett@teaduspark.ee
Sparkup Tartu Science Park
Sparkup Tartu Science Park is Estonia’s leading development hub for science- and technology-based entrepreneurship. It was founded by the Republic of Estonia, the City of Tartu, the University of Tartu, and the Estonian University of Life Sciences. The park’s mission is to foster innovation, support deep tech startups, and enable the transfer of knowledge and technology from research to business.
Sparkup offers incubation and acceleration programs, business development services, and flexible real estate solutions. Its activities focus on five key areas: space technology, unmanned aviation, artificial intelligence, health and biotechnology, and green technology.
Logo
In our logo, Sparkup is written in all capital letters, but in text we use only an initial capital letter.
The Sparkup logo consists of a logomark and a wordmark. The shape of the logomark symbolizes one of nature’s strongest structures – the honeycomb – reflecting the systematic and resilient collaboration within our community of companies, team members, mentors, and partners.
Usage Guidelines
Primary version: Horizontal layout
Alternative version: Vertical logo, used when the horizontal format does not fit the space
Logomark alone: Suitable for corporate applications where the full logo would be too dominant
Minimum Sizes
Horizontal logo: At least 20 mm wide
Vertical logo: At least 14 mm wide
Logomark: At least 5 mm high
Approved Colors
Green primary color: Pantone 316
CMYK: 97, 21, 33, 73
RGB: 0, 73, 83
HTML: #004953
Yellow background color: Pantone 600
CMYK: 2, 0, 39, 0
RGB: 237, 235, 170
HTML: #EDEBAA
Yellow (Pantone 600) may only be used as a background when the primary logo color is applied on top. Do not use the yellow version of the logo without the dark background.
- Black or white versions may be used when only one color is technically possible
Typography
The official Sparkup font is Avenir LT Std.
Headings and emphasis: Avenir LT Std 85 Heavy
Body text: Avenir LT Std 65 Medium or Avenir LT Std 55 Roman
