sTARTUp Day, Friday, 30.01 at 12 side-events room
XR 2.0: Emerging Potential After the Hype Collapse
With the hype now behind us, XR is entering a more grounded and opportunity-rich phase. Daniel Torbjörnsson (Swedish Game Industry) moderates a discussion with investors and XR visionaries on what the market correction has revealed, where real value is emerging, and how XR’s next chapter is taking shape.
Speakers:
Lilit Palmar
Maru VR co-founder and CEO
Lilit Palmar is the Co-Founder and CEO of Maru VR, an experienced VR game studio with eight years in the field and over 40 completed projects. Maru VR created Bootstrap Island, one of Steam’s top-selling VR titles, winner of Estonia’s 2024 Game of the Year and recently announced for PlayStation VR2. She leads the company’s strategy, marketing, and financing.
Märt Lume
Estonian Virtual and Augmented Reality Association Board Chairman
Märt Lume is an entrepreneur, game designer, and education investor. He was the first employee of Glitch, whose side project became Slack, one of the major startup success stories of the 2010s. He now works as Product Manager at the AI Leap initiative, focusing on education innovation, and is active in XR through EEVR and Futuclass boards.
Daniel Torbjörnsson
Swedish Games Industry Association Head of Skills and Growth
Daniel Torbjörnsson is in charge of education, growth and international projects at Dataspelsbranschen (Swedish Games Industry Association). Daniel first joined the industry as a QA-tester in 1999, and has worked in development, licensing, publishing, business development and education before joining the Swedish Games Industry in 2024 .
Oskar Burman
CEO of Fast Travel Games
Oskar is a CEO & Co-founder of VR games developer & publisher, Fast Travel Games. 2012. In 2012, Oskar launched the Stockholm office of Rovio as General Manager, where he grew the team from the ground up and created one of the company’s most successful franchise games, Angry Birds 2. But, Oskar is no stranger to gaming successes. He has also served as a Studio Manager at Avalanche Studios (The Just Cause series) and former head of Easy Studios (creators of F2P Battlefield games), an EA-owned online studio focusing on shooters. Oskar has also over the years served on many gaming company boards such as Coffee Stain (Goat Simulator, Satisfactory) and Thunderful (Steamworld, Lost in Random).
