Baltic Explorers 


 

 

Baltic Explorers project is co-financed by the EU INTERREG Central Baltic programme: http://centralbaltic.eu

Overview: Baltic Explorers – Exploring New Markets for Central Baltic Games Industry

The overall objective of the project: to strengthen the game industry cluster in the Central Baltic Region (parts of Sweden and Finland, whole of Estonia and Latvia) by supporting the cluster companies in their internationalization activities and promote the region at international B2B events.

The specific objectives of the project: The express goal of the project is to organize game industry meetups, prepare and run accelerator programs and mentoring support for building a strong cluster and supporting game industry teams from Central Baltic Region for success in Asian and America markets.

The main planned activities:  In order for getting deals to Game Explorers Hub companies from Asia/US markets the partners will organise two types of supportive activities before heading to global B2B events.

I Acceleration events will be organized 4 times, one in each country. These 2-3- days events include training about the target markets, pitching, sales skills, localization, market testing etc. for making sure the companies are well prepared for the target markets. During the events companies can also make collaboration with other cluster companies if they are lacking some expertise in their project (game). Cross border collaboration gives a wide network of experts, market specialists and talents for the cluster and shared experience among the cluster members strengthen the whole cluster.

II In between and parallel with acceleration program activities we will offer various (during the second and third year) expert mentoring, support and advisors for the companies who will help with testing, soft launches on new market and fine tuning the games and investor/publisher readiness for B2B events in Asia or US.

Project partners: Overall 4 organizations are involved from 4 countries, Finland, Sweden, Latvia and Estonia. Lead partner is XAMK (South- Eastern Finland University of Applied Sciences) from Finland

Project number: Central Baltic 884
Project implementation period: 01.04.2020 – 30.09.2022

Total project budget: 1.92 MEUR, incl. budget for Tartu Science Park: 285 690 EUR (incl. own contribution: 42 399 EUR)

Project home page: under development

Contact persons:
Henri Hanson, project manager at Tartu Science Park, +372 5309 7706, henri@sciencepark.ee.

Lead partner representative: Mrs. Sabine Soursa, XAMK (South- Eastern Finland University of Applied Sciences)

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