Business must go on! Exporting to distant markets and product development trends today.

Update from 11.10.2020 Recorded version of event is now available for viewing at Slide decks of presentations are available below:Joan Zhang – PDF  Pekka Oinas – PDFIlona Vanaga – PDFIida Viholainen – PDFIlkka Kauppinen – PDFRafael Jimenez – PDFMartin Flink – PDF Check out also NovelBaltic short video here on YouTube!—Would you like to position your product as a premium product and have increased success chances in domestic and export markets? Nordic natural products are considered premium products – healthy, qualitative, and reliable. And Asian markets offer ample business opportunities. We invite You to be part of an interactive webinar, where Nordic entrepreneurs and experts from scientific fields cover:

  • How to position and sell your product as a premium product based on their business cases
  • How to do business in Asian markets in the post-COVID environment

DATE: October 7thTIME:  10:00-12:00PLACE: SPARK Demo Centre / live stream, a link will be provided to registered participants on October 6thCOST: free of charge for registered participants


REGISTRATION:  AGENDA10:00 – 10:05   SEA focused export opportunities for Nordic natural products producers via NovelBaltic project when borders are closed | Vaido Mikheim, Tartu Science Park 10:05 – 10:30   Main challenges for Nordic companies in China, FinChi services and R&D environment in the Shanghai area | Joan Zhang, Finland-China (FinChi) Innovation Center 10:30 – 10:55 Recovery of essential extracts from herbaceous plants: Technology and techno-economic assessment | Pekka Oinas, Oliwer Sliczniuk, Aalto UniversityBonus track:Development of novel plant-based health and wellness products for export purposes | Ilona Vanaga, Silv EXPO Ltd 10:55 – 11:10 Combining wood and non-wood forest products, experiences of forest owners and entrepreneurs | Iida Viholainen, Finnish Forest Centre 11:10 – 11:35 Doing business with premium products on distant markets – do’s and don’ts | Ilkka Kauppinen, CEO & Founding Partner of Arctic Warriors Oy 11:35 – 11:45 Embrace the chaos, learn how to distinguish which tech is of importance for China | Rafael Jimenez, China Expert @ Estonia-Asia Trade Agency 11:45 – 12:10 Experiences of Salvest Ltd. exporting to China in the post-COVID era | Martin Flink, Salvest Ltd.


Joan Zhang Joan Zhang is the general manager of Finland-China (FinChi) Innovation Center and has more than ten years of professional experience developing soft-landing and accelerating support for Finnish companies and partners. She has been deeply involved with Finnish companies’ strategy planning and executions with many successful company growth references in China. She also has a profound understanding of China’s local regulations and policies in serving Finnish companies to the best extent.

Ilkka Kauppinen In addition to herbs, Ilkka is passionate about wilderness, which is his second home. Ilkka has over 15 years of experience in internet marketing and seven years of experience of leading a company from the middle of nowhere to become one of the hottest superfood company in Finland with increasing export. Ilkka’s favourite is our PUHTI Honey Shot as he doesn’t like to put the additive-laden processed energy gels.

Martin Flink Martin is an Export Sales Manager at Salvest Ltd. with a demonstrated history of working in the food production industry. Responsible for the Finnish, Russian and Chinese markets. Salvest Ltd. is one of Estonia’s most prominent food production companies, producing almost 200 different products, of which more than 30% is organic.  Iida ViholainenIida is working today for sustainable multipurpose forests in international development and co-operation projects at the Finnish Forest Centre. FFC is a state-funded organization covering the whole country. They are tasked with promoting forestry and related livelihoods and entrepreneurs, advising landowners on how to care for and benefit from their forests and the ecosystems therein, collecting and sharing data related to Finland’s forests, an enforcing forestry legislation.

Ilona Vanaga Ilona ( represents a phytopharmaceutical company LTD “Silv EXPO” from Latvia with more than a decade of experience in the field of natural product research and innovation. With the focus on Baltic conifer needle extractives and modern end-product forms in the health industry, Ilona is ready to share the company’s know-how regarding premium product development and launch into export. As clinical research and real-world product testing are Ilona’s passions, you can expect a talk that touches upon the technological aspects of the developments, as well as the product efficacy trials on volunteers.

Pekka Oinas Prof. Pekka Oinas ( from the School of Chemical Engineering at Aalto University has an extensive experience in chemical industry and academy. His research group of Plant design concentrates on design concepts for sustainable, bio-based processes, inherent safety and scale-up of processes and unit operations.

Oliwer Śliczniuk Doctoral Candidate Oliwer Śliczniuk ( from the School of Chemical Engineering at Aalto University is working in the Plant Design Group lead by prof. Pekka Oinas. His research interests are focused on the supercritical extraction process, it’s design, modelling, optimization and techno-economic assessment.

Rafael Jimenez Rafael holds a Physics M.Sc.  Has spent over a decade in China; lead the Business Advisor team for EU companies under the European Union Project, EU SME Centre. Returned to the EU in June 2018, and since then works for Enterprise Estonia as advisor for exports to China. Rafael has three sons, writes often about China Economics, and is author or co-author of numerous reports of reference regarding the Chinese market.

Additional information: Vaido Mikheim,, +372 53095906 The webinar is brought to you by Tartu Science Park and partners in the framework of NovelBaltic project. It is part-funded by the European Regional Development Fund via Interreg Baltic Sea Region.